20 Powerful Tips on Using Resell Rights
Use an example:
If you are selling resell rights bundled with information about healthy eating, try to avoid super common key words and phrases. Rather, try to be more specific in your wording such as using healthy eating for men, or healthy eating in a vegan diet.
Choosing words carefully will help ensure that you do not get lost in the search results and will help you find a more profitable niche. The fact of the matter is that there are probably millions, if not billions of sites that will come up if the key term “health” is plugged into a search engine. You do not want to get lost in that mess of web pages. Instead, just by using some more specific terms you can bring the odds down to a much more manageable, and profitable number.
Find a niche:
This goes along with tip number one. If all your competitors are also selling resell rights for a similar product, choosing your words carefully and try to avoid the ones they are using. This will send you a unique set of traffic that you will have all to yourself.
A good niche can get you a corner on the market and ensure that your business traffic stays steady, even when other parts of the market are not doing so well. Set yourself apart and cater to your target audience. Brand and name loyalty will go a long ways once established.
This means that you need to look at what your resell rights will allow you to do and or change and then be inventive and unique in that work. You want to set yourself apart from the pack.
Concentrate on your product and what you envision before becoming too concerned with what others are doing. Then look around and see how other are marketing similar resell rights and then try to do something unique and different. You want to stand out, but in a good way.
If what you imaged as your product or advertising is way off from what others are doing, there might just be a reason for that. On the other hand, you do not want to be too similar to others, so use your personality and make it your own.
Location, location, location:
Okay, even in ecommerce location is important, but it means a little different thing. You need to get your product and the resell rights you are selling in as many visible arenas as possible. This mean email lists, teleseminar, writing articles and a plethora of other things that could be added to this list.
The most important thing here is that you set yourself apart from your competitors and that you are in front of the potential consumer’s eyes as much as possible. The laws of advertising work simply put.
The more people see your product, the more that image is likely to stick with them and remind them later whenever they need that product or service. It also encourages them to share that information with their friends and family. Word of mouth is a very powerful marketing tool as well.
Check out the competition:
See what others are doing with the product and how they are advertising their resell rights. Either up the ante or out bid them for certain Adwords or search for ones that your competitors are not using.
You need to stand out and shoulders above your competitors. Sometimes it means out thinking them or out maneuvering them, and sometimes it means being willing to spend a little more on the front end in hopes for a greater return down the road.
There may or may not be hundreds or thousands of people marketing the same or similar resell rights as you are, but whatever the case may be, the important thing is that you market your product in a true manner (correct representation) and that you think through your marketing plan.
A haphazard, fly by the seat of your pants marketing scheme is doomed for failure. If you advertise something for free, give it for free. If you say that a product includes this or that, make sure that it does. You do not want to spend your time giving refund after refund. By marketing your products and services correctly, you can save a lot of time and money.
Know your audience:
One of the primary mistakes ecommerce entrepreneurs make is that they have an unclear picture of who their target audience is. When writing copy and promoting the resell rights, keep in mind a very real and concrete image of the target audience.
This will help ensure that you use words, phrases and imagery that will appeal to that audience. A great way to do this is by sitting down right off the bat and writing a paragraph or two describing your target audience. What are their likes and dislikes? What do they do for a living? What is their average annual income? Keep those paragraphs handy for quick reference.
The worse mistake a resell rights promoter can make is trying to sell the resell rights to an inferior product or service. Do not settle for whatever product rights are cheapest or most convenient. In today’s economy, people are not willing to pay to take a chance on a product.
Investigate and stand behind a quality product, this is your best bet at success. You will be known by what products and services you provide which means that you want to do your best to provide the best product at the best cost. Do not be impulsive or emotion driven. Look at your business plan and your audience and then make a decision on what you want to offer to your customers.
Do your research:
Take some time and see what is out there and how those products and services are being marketed. Try to create lists of which ones are succeeding and which ones are not, then try to imitate those who are succeeding, not forgetting to add your personal flare to the product and advertising as well.
Learn from the mistakes and the success of those who have gone before you. This does not meant that you have to do it exactly as they did, it just provides you with more information about the market and it helps you make a better decision on how you want to proceed with your business. This is not cheating, it is good business.
Talk to a friend:
Ask around to see if you know someone who is already in the resell rights business. The best way to get a pulse on the market is to talk to those who are in the market themselves. Get advice and take what you like and discard the rest. Not everything everyone will say to you will be useful, and do not feel that you have to do things just like they said. Thank them for their advice and then make an informed decision based upon what your vision for your business or product is.
Hear what others have to say:
Similar to the above tip is finding out what both consumers and producers are saying about various products and advertising strategies. A good place to start is online e-commerce forums. These are great places to see what is working, what is not, and to get tips and hints about how to get started.
If everyone loves AdSense, then it might be something worth checking out. If everyone loathes something else, then it might be a good idea to avoid that. There are no hard fast rules here, but hearing what consumers are saying about products and their needs can help guide you in your advertising and selling.
Simply put, have a plan. Map out exactly what you are going to do and how you are going to do it. A good way to begin this process is by having a notebook dedicated to your plan. This way you can check in periodically to see if you are moving according to what you had in mind.
Yes, plans will change, but you need to have a purposeful vision of where you are going to be able to get there. A good place to start out is to write out a vision or purpose statement. Post this somewhere close to where you work or next to your computer. This way it will continually serve as a reminder of what you are striving to attain. When you take your eyes off of the goal, you begin to lose ground rather quickly.
Have a plan:
What are you going to do if your product does not attract the traffic that you thought? What about refunds? How are you going to find resell rights products? Have these questions answered before you put yourself out on a website open to public scrutiny.
A way to do this is by creating a question tree. Have all the questions you can think mapped out on a piece of paper linked to their answer and what protocol goes with them. This will also come in handy if you have to ever enlist the help of someone else that is unfamiliar with how you run things.
One of the biggest turn offs found on website marketing pages is Be sure to have someone else read over your copy and your resell rights regulations before you post them. Typos and grammatical errors suggest that you do not care and are irresponsible, which may or may not be the case. The best place to start is with a word document. This will help with any spelling errors and any major grammatically errors. Then have some new eyes look over the copy or ad. If they get the some idea that you intended then it’s a go, if not, then it needs a little work.
Stay on top of it:
Ever find a website full of dead links? Then you know how annoying it can be. Keep your website up to date and continue to check the links and images to make sure they are current and working properly. If you do not take care of your website, how are you going to take care of the customer? Customers will judge you and your product by your website and how much care is put into its maintenance. It may not seem like much, but this is often a make or break point for many customers.
Make it look good:
A good website with well-spaced copy and clear pictures can make the world of difference in the mind of the consumer. Spend a little extra time to take your website up a notch; this is another way of separating yourself from the pack. Clutter should be avoided.
If there are lots of links, consider using a side bar with tabs instead of embedding everything in the copy. It will be easier for readers to find and follow. It might even be worth it to spend some extra money here to hire a website designer if that is not your forte. Looks do matter in this business.
Be clear and specific:
Use clear wording and be specific in regards to your product, services and the limitations of the resell rights. Yes, consumers do like surprises, but they tend to lean to liking the positive surprises much more than the negative ones. Being clear and specific lets the consumer know exactly what you are offering, its price, and exactly what to expect in return.
This goes for website navigation and payment methods as well. If a link says, “click to pay here” and you click and it takes you to another page that you have to click through to finally get to the payment page, the customer will probably check out with paying.
Avoid corny clichés:
Try to avid cliché internet phrase like, “life changing”, and “in only a few clicks”. Consumers have seen these phrases on a million other sites. Be creative and Avant Garde, but do not rely primarily on catch phrases to do your copy. Most people can see through the bull right away. Be professional and honest.
Have knowledge of your product:
Provide solid information about the product and the resell rights on your website. Know the product backwards and forwards. This way you will avoid misrepresenting the product on your website or not answering a consumer’s questions correctly. Those are major turnoffs. A suggestion here would be to provide a frequently asks questions section to your website. That is almost a must now a days and can save you and your customers a lot of time and frustration.
Know your limitations:
Do not bite off more than you can chew. The selling of resell rights can be a relatively easy way of making money, but that does not mean that it requires no commitment. Know the time and energy you have to invest in the venture and plan accordingly. A man involved in too much will do none of it well. Focus on your goal, your vision, and stay on track. Once you get on thing down, then you can move on to the next.