Resell Rights, Resale Rights & Private Label Rights: An Introduction
Generally speaking, resell rights are very much what one would suspect from the terms themselves. It means that once one has purchased a given product, they will be able to resell that product to others. That is the simple definition, there are actually several types of resell rights that one must be aware of that will affect how you can resell the product. The most common resell produces are eBooks and various pieces of software. However, the resell rights field is open to a wide gamete of products and services.
A commonality among most resell right packages is that they will not allow the purchaser to alter the product or content and/or change the information of the product in any way. It is important that if one decides to purchase resell rights for a certain product, that they always read the disclaimers and contract information extremely carefully. If one wanted to change the product or to edit the content, they would then need to contact the author or creator of the product and request a partnership or ask to buy the editing rights to the product as well.
Statistics show that the market for resell rights have drastically increased over the last 5 years, this is partly due to the fact that many people are searching for additional and/or supplemental income. It is also partly due to the increase in interest and success of ecommerce. Every day millions of people go online searching for information, products and services. On such product that has gained increasingly more interest recently has been the selling of resell rights.
The following paragraphs will provide an overview of what resell rights are, the benefits of become a reseller, how to use resell rights, and some tips on who to get started in the resell rights market. The goal, of course, is to assist you in making the greatest profit margin possible. There are many ways to go about marketing and selling resell rights products, but the fact of the matter is that not all of them are effective. That is why we have compiled some basic facts and tips to guide you along the path to success.
The Benefits of Becoming a Reseller
No need to create the product
One of the greatest benefits of becoming a reseller is that one does not have to take the time and energy involved in creating a product. That in and of itself is worth the price of the resell rights to a product. Most entrepreneurs spend the majority of their time and money in creating and perfecting a product. By buying the resell rights to a product, one gets to skip the hardest and most expensive stage of getting a product to the market, development. Often times one will save time, energy, and money in purchasing resell rights as opposed to trying to create and develop their own product.
It can literally take thousands of dollars to get a good product up and running. That does not include the time the owner spends, without getting paid of course, calculating, designing, and planning the product and its release. All that is done without even the certainty that the product will be successful and marketable. That is why reselling can be such an advantage. You can take an already successful product and make a profit off of it. Working in tandem with an affiliate can quickly become a win-win for both parties as well.
100% profits – no need to split sales like affiliate marketing.
Another benefit of becoming a reseller, and a big one at that, is profit. By purchasing the resell rights, one does not have to split sales like in affiliate marketing. The profit is 100%. That makes the entire financial side of the equation much simpler. It can be so frustrating to have to divide up the product a million and one ways. With the resell rights in hand, all the profits go directly to the owner of the resell rights. That turns out to be a pretty sweet deal for the owner of the resell rights.
The title of this expose is Resell Rights Profits Exposed, and that is exactly what we are doing here. We are exposing the truth about the profitability of resell rights and their products. If you are not working in tandem with an affiliate, the profits are truly %100 yours. If happen to be working or chose to work in tandem with an affiliate, then the profits will be split according to the agreement between yourself and the affiliate. Whatever the case may be, the profit margin is extremely high for resell rights in comparison to other methods of product selling.
The Different Types of Resell Rights Products
There are four basic types of resell rights: resell rights, master resell rights, private label rights, and giveaway rights. Each one of these includes their own inherent advantages and disadvantages. However, a creative entrepreneur can take whatever disadvantages and work it for an advantage if they want to. Each one of this will be further examined as well as the benefits of each will be explored.
Normal resell rights is pretty much what one would expect it to be, it means that once one buys the product they are able to sell it to their customers. That being said, this type of resell rights may also come with some limitations. For example, there may be a qualifier that says that the product can only be sold for a specific price. It means that you can sell this product to your customers and keep 100% of the profit. Another caveat is that one cannot resell the resell rights. That is, when one has purchased the resell rights to a product, whenever they sell that product they can only sell the product itself, and not the resale rights. Basically it means that the product should only include the Personal Use Only right (PUO).
Normal resell rights are usually cheaper and more common. They tend to protect the product and as well as allow the creator to continue to maintain a type of “copy right” status, meaning that they will always get credit for the work that they have done. This first type of resell rights is a pretty safe one to begin with. It is simple and straight forward. It does not have many bells and whistles so to speak, but it is a great way to get some experience in the resell rights market while having to put in minimal work.
Master Resell Rights
The next type of resell rights is master resell rights. With master resell rights one can not only sell the product or service to just about whoever they want, they may also allow the customers to have the right to sell the product as well. In certain situations, one may also be able to pass along the master resell rights to their customers. This will allow one’s customers to not only sell the product but to pass along the resell rights as well.
Notice the advantage that this type of resell rights has over normal resell rights; here one is able to also pass along the rights to sell the product to their own customers, always at a price of course. This category of resell rights it typically more enticing to customers, and they are often willing to pay a higher price for it. One will have to pay a little more for this type of resell right on the front end, but it will not take long for that small initial investment to pay off big time.
Master Resale Rights License Includes:
[YES] Can resell unlimited copies of the product for any price.
[YES] Can bundle in with other products.
[YES] Can pass along resell rights to customers.
[YES] Can pass along master resell rights to customers.
[YES] Can include in a paid membership site
[NO] Can include in a free membership site
[NO] Cannot sell the software on ebay or any other online auction sites.
[NO] Cannot give the software away for FREE.
Private Label Rights or PLR
Private label right are another type of resell rights. With private label rights, one may not only resell the product, but also has the option to edit the content or the product and claim it as your own work e.g. you would become its author. This is common in the ghostwriting market, where you can put your name to copy and change it up to your liking and take full credit. This is a great way to get known by name on the web. A note of caution is that you should also read and know what you are attaching your name to, do not endorse or sign anything that is not up to your quality standards. Once you put your name on it, it is your neck on the line.
The biggest advantage to private label rights is that you can have other people do most of the work and you can put your name on it. Again, quality control is key, but using private label rights allows you to get name brand recognition without the hours and hours spent writing and revising copy.
It will take some time at your end to make the copy fit your style, but overall this is one of the better resell right deals out there.
The last type or resell rights is the giveaway rights. This basically means that a person may give away the product. There are several reasons why this is can be a good strategy. Giving away a product can create a general buzz about your business and products. It is also a great way to get your name out there in the middle of all of the other businesses. This principle is seen all over, examples in the retail field would be free pens, mugs, and t-shirts that are often given out during advertising campaigns.
A big advantage to this type of right is that allows you to give your customers something of value for free. This increases the likelihood of them returning to your website and making purchases from you. A slight disadvantage here is that you are not assured any profit from the giveaway. You put the giveaway rights in hopes that it will increase traffic and therefore increase sale on your website, but nothing is guaranteed.
What You Need To Know Before You Decide To Purchase Resale Rights
People tend to fall for purchase of resale rights of products with not very good resale value. They often end up paying more and earning less. This may be because these products have been around for long going from one reseller to another. They may not be in demand anymore. There are a few things to keep in mind before you decide to purchase resale products.
Find out when the product was published: Products and techniques are regularly improved. It often happens that the same product has been circulated over a long time.
It is better to find out when the product was first published and for how long it has been around. Generally if it is more than a year old, it is best not to purchase the resale rights.
Check out the competition: If the products and techniques are common then you will have a major number of people selling the same product. You need to check out the competition, which can be the deciding factor in the success of your resale of the product. Though you may get many visitors, the buyer will buy only when he is assured of your uniqueness in resale of the item.
The product price: The price of a digital product is decided by the quality of the product. A good quality product even if priced very high may sell very well, whereas one of a low quality and a lower price may not sell at all. You will find similar types of product prices anywhere from say $25 to $50 or you may find some priced at $150. A comparison between the quality of the two will show you that the one priced higher may be of a better quality and has thus been selling well for some time now. Though high price is not the criteria, neither is it a barrier to selling good quality products at prices higher than others.
Is the product suited to the needs of the customers: As is the case with the over the counter products, which sell if they suit the needs of customers, so also does a resale product need to suit the needs of its customers. The product should give complete customer satisfaction and the quality should be of high relevance.
A product with a marketing package: Check if the product comes with a marketing package that may be of great assistance to you. Getting the ready made sales pages and graphics will make it easier for you to design a plan around it and sell the product. The advantage of this is that you can get the resale rights and start off pretty fast with these readily available to you.
At the same time you should also be aware of the various types of resale rights and based upon what seems the most plausible option for you, you may opt accordingly.
Thinking Of A Home-Based Business – Think Resale Rights Products
The best way to make money is to have your own business and a very good product. This gives you very good control over managing the overall business with proper planning of the financial structure. If you are thinking of a home based business, the Internet will find you in a dizzied state trying to identify from the enumerable online home based business opportunities.
Being new, you will find many opportunities beckoning, but with some care and research you will find selling of resale rights products a worthwhile business opportunity. Resale rights products are generally digital products like e-books or software which are written by authors who find themselves at a loss for time to sell their products. Typically there are three types of resale rights products; resale rights, master resale rights, private label rights.
The very basic is the resale rights products wherein you simply purchase the resale rights for a product but do not have the right to make any changes in the contents of the product. Master resale rights not only gives you the right to resale the product, but also the right to sell the rights, though without any changes in the contents. Private label rights allow you to edit the content as you see fit and put name as the author. You will probably pay the most for the private label rights and the lowest for the resale rights. Its often found that the private label rights and the master resale rights are more popular as they give more opportunity to earn profits.
If you choose the master resale rights you first need to find a good product that has been launched not very long back. Then you may upload the website to the account where you would be hosting it. If you have a Paypal.com or Paydotcom.com account you may also add the payment button to the site where you may accept credit card payments. One of the popular ways is to sell it on eBay, Craig’s List, classifieds etc.
The only thing you need to do is undertake a detailed research of the product and the author. You have got to be careful of unscrupulous people who try to make money from such products. A thorough research of the products you are interested in by participating in forums and blogs and other resources can help you get the real picture about the product. When you deal with certain authors it is beneficial to undertake a simple search on the particular author to ensure he does not have any black remarks in any previous deals.
Without an office setup, with just a computer to support you, you can earn substantial profit and need not even share them. With the professional sales letters and websites available readily, all you have to do is some editing work on the content to suit you. If you are thinking about a home based business – then resale rights products is a good option.
Where to Find Resell Rights Products
There are many places these days that provide a steady stream of the latest products with resell rights, but we always advise any client or customer to make sure they do their research. As a reseller, we have to remember that the product was developed by another marketer, who has allowed his/her product to be resold, and a valid resellers license will be included. Sadly not all sites or even memberships abide by the product developers license terms, which can then have a huge impact on their customers or members.